STAHS is proud to announce that its bold and imaginative ‘Think Again’ campaign has been named the winner of the Marketing Award for Brand Communication at the Independent Schools of the Year 2025 awards.
The campaign was designed to challenge outdated perceptions of all-girls’ education and invite families to experience the vibrant, joyful reality of life at STAHS. Through powerful imagery and authentic storytelling, ‘Think Again’ captured the energy, confidence, and individuality of STAHS students — and the strength of the community that surrounds them.
The award recognises the creativity, strategy, and impact of the campaign, which was brought to life through collaboration with James Craig and the team at MCC Design, and the stunning photography of Stephanie Belton.
Central to the campaign were 12 STAHS students, whose enthusiasm and authenticity shone through every image. Their friends also played a key role, selecting the descriptive words that featured in the campaign — a touching reflection of the close-knit, supportive relationships that define the STAHS experience.
The Independent Schools of the Year awards are the sector’s leading celebration of excellence, innovation, and impact across independent education. The winners were announced at a ceremony in London on 14 October.
